👋🏾 Hi, I’m Paige.
Newsroom leader, social media expert, storyteller and on-camera host specializing in video production, social media strategy, data analytics and event hosting.
Vertical victories
I launched and lead Axios’ national vertical video strategy, turning big ideas into scroll-stopping videos. From collaborating with editors and reporters to working alongside the Axios Live events team and national newsmakers, I create smart, eye-catching content for Instagram, TikTok, YouTube, and Snapchat.
- Click on an image to watch the corresponding video.
Somehow I manage (IYKYK)
Every day, I juggle content calendars, edit videos and images, track performance, share data-driven recs with leadership, collab with reporters and editors, schedule posts, craft copy that connects… I could go on, but you get it.
C’est moi
I produce, edit, shoot and host three vertical video segments each week. The goal is to bring Axios’ journalism to our social audiences in a way that’s interesting, easy to follow and fun to watch.
All of the above videos were conceptualized, written, edited and produced by Paige Hopkins.
🎤 Events + Hosting
I love live events and am experienced in voice work, live interviews and hosting. Currently, I’m the VOG (Voice of God) for all Axios Live events. I also handle all Axios Live social media coverage on Instagram, TikTok, Snapchat and Facebook. Click the images below to watch some of her live interviews.
✨ Resume highlights
Axios Social Media Editor/On-Camera Talent (current)
Leadership & Strategy
- Spearheaded Axios’ vertical video initiative, building and leading the vertical video team to achieve a 7% engagement rate—above industry average.
- Deliver actionable insights on post performance, trending topics and social-first storytelling angles that drive editorial decisions and boost reach.
- Train and mentor reporters and subject-matter experts to repurpose web stories into high-performing social media content; edit and approve posts for brand alignment.
- Co-lead the Women+ employee resource group (ERG), creating professional development opportunities and supporting company culture.
Social Media Management & Content Creation
- Lead day-to-day content strategy, creation, posting and performance tracking for Axios’ Instagram, YouTube, TikTok and Snapchat accounts.
- Host, produce, shoot, fact-check, and edit at least three vertical videos per week, maintaining Axios’ Smart Brevity style.
- Collaborate with the revenue team to concept and deliver paid campaigns that align with brand voice and business goals.
- Rigorously monitors social trends to create compelling and innovative, brand-appropriate content.
- Analyze performance metrics across Axios’ social channels and define KPIs.
Cross-Functional Collaboration, Special Projects & Events
- Direct all social media coverage for Axios Live events, producing exclusive, high-value posts.
- Produce The Axios Show by shaping editorial frameworks, selecting social media clips and providing creative direction.
- Serves as Axios Live’s VOG (Voice of God) by handling voice work for all events.
Writing
- Pitches and writes culture stories based on search interest and facilitates SEO (search engine optimization) requests.
📝 Recent bylines
Paige’s work on Black dandyism featured in Axios co-founder Mike Allen’s PM newsletter.
What is “Black Dandyism,” the theme of this year’s Met Gala
Chinese manufacturers push buying direct in tariff-driven TikTok trend
Beyoncé’s Cowboy Carter ticket prices keep changing, fans say
Taylor Swift and the evolution of the NFL WAG
💼 Freelance work
Looking to elevate your brand’s social presence? I’m a freelance social media manager who combines creative storytelling with data-driven strategy to deliver real results. From content creation to performance analysis and long-term growth planning, I offer customized support to help brands connect, grow, and engage.
Contact me below to learn more about my services and availability.
🫱🏾🫲🏿 Get in touch
Your message has been sent
Paige Hopkins' portfolio website 