👋🏾 Hi, I’m Paige.
Newsroom leader, social media expert, storyteller and on-camera host specializing in video production, social media strategy, data analytics and event hosting.
Vertical videos
I launched and led Axios’ national vertical video strategy, turning big ideas into scroll-stopping content. From collaborating with editors and reporters to partnering with the Axios Live events team and national newsmakers, I created engaging content for Instagram, TikTok, YouTube and Snapchat.
- Click on an image to watch the corresponding video.
Mixed-media carousels + videos
Each day, I juggled content calendars, edited videos and images, tracked performance, shared data-driven recommendations with leadership, collaborated with reporters and editors, scheduled posts and crafted copy that connected with audiences.
On-camera hosting
I produced, edited, shot and hosted three vertical video segments each week, bringing Axios’ journalism to social audiences in ways that were engaging, easy to follow and compelling to watch.
All of the above videos were conceptualized, written, edited and produced by Paige Hopkins.
🎤 Events + Hosting
I love live events and am experienced in voice work, live interviews and hosting. I served as the VOG (Voice of God) for all Axios Live events. I also handled all Axios Live social media coverage on Instagram, TikTok, Snapchat and Facebook. Click the images below to watch some of my live interviews.
✨ Resume highlights
Axios Social Media Editor/On-Camera Talent
Leadership & Strategy
- Spearheaded Axios’ vertical video initiative, building and leading the team to achieve a 7% engagement rate—well above industry average.
- Increased Axios’ national Instagram following by 23% year-over-year to 300K+ followers.
- Delivered daily, actionable insights to Axios leadership on marketing strategy, post performance, trending topics, and social-first storytelling angles that drove editorial decisions and boosted reach.
- Managed and mentored reporters and subject-matter experts to create social-first content, transforming written stories into visual, platform-specific formats; edited and approved content to ensure brand alignment.
- Co-led the Women+ employee resource group, creating professional development opportunities and supporting company culture.
Social Media Management & Content Creation
- Led day-to-day content strategy, creation, posting and performance tracking for Axios’ Instagram, YouTube, TikTok and Snapchat accounts.
- Hosted, produced, shot, fact-checked and edited at least three vertical videos per week, often focusing on politics, policy and culture-related topics.
- Engineered cross-platform content ecosystems optimized for search and AI-powered discovery.
Cross-Functional Collaboration, Special Projects & Events
- Directed all social media coverage for Axios Live events, producing exclusive, high-value posts that expanded brand reach and garnered millions of views.
- Produced The Axios Show, shaping editorial frameworks, selecting social clips, and providing creative direction. Developed the show’s cold-open format and clip-driven promotional strategy.
📝 Recent bylines
Paige’s work on Black dandyism featured in Axios co-founder Mike Allen’s PM newsletter.
What is “Black Dandyism,” the theme of this year’s Met Gala
Chinese manufacturers push buying direct in tariff-driven TikTok trend
Beyoncé’s Cowboy Carter ticket prices keep changing, fans say
Taylor Swift and the evolution of the NFL WAG
💼 Freelance work
Looking to elevate your brand’s social presence? I’m a freelance social media manager who combines creative storytelling with data-driven strategy to deliver real results. From content creation to performance analysis and long-term growth planning, I offer customized support to help brands connect, grow, and engage.
Contact me below to learn more about my services and availability.
🫱🏾🫲🏿 Get in touch
Paige Hopkins' portfolio website 